$49,338 Monthly with
Email Campaigns

How we consistently surpassed their monthly projected goal by 145%.

Client’s
Monthly Goal

$ 0

Our Av. Monthly
Performance

$ 0

Surpassed
Their Projections

+ 0 %

Challenge

Inconsistent, Low Email Revenue

What could it mean if one of your emails was a hit, while 5 others made $0?

Many things, but mainly: you have a weak (or no) email marketing strategy, you
haven’t identified what works (yet), and you don’t provide your audience with the
right reasons to buy.

Many things, but mainly: you have a weak (or no) email marketing strategy, you haven’t identified what works (yet), and you don’t provide your audience with the right reasons to buy.

A leading brand in their industry faced this exact problem. Our agency was
asked to step in and turn things around.

A leading brand in their industry faced this exact problem. Our agency was asked to step in and turn things around.

Solution

Solid Email Execution Plan

Most email marketing efforts fall short because of lack of preparation.

Emailing your audience inconsistently or whenever you feel you have something
new to say will not work.

Emailing your audience inconsistently or whenever you feel you have something new to say will not work.

Inconsistent communication, no narrative, and wrong offers make people buy
less and less.

Inconsistent communication, no narrative, and wrong offers make people buy less and less.

“People buy from brands they trust. From brands with a human voice.
Not from faceless corporations. Without consistent communication
and a humanized tone of voice, you can’t scale in email marketing.”
Sagar Kumar
Senior Success Manager, Zoronto

“People buy from brands they trust. From brands with a human voice. Not from faceless corporations. Without consistent communication and a humanized tone of voice, you can’t scale in email marketing.”
Sagar Kumar
Senior Success Manager, Zoronto

Strategy

Well-Organized Email Marketing Calendar

Our Success Manager and his team crafted a strategic content calendar,
finding the sweet spot between promo and value-based engagement
campaigns.

Our Success Manager and his team crafted a strategic content calendar, finding the sweet spot between promo and value-based engagement campaigns.

More Engagement Campaigns

The client used to send inconsistent promo campaigns, with the incentive
of a discount and without a human-like tone of voice.

The client used to send inconsistent promo campaigns, with the incentive of a discount and without a human-like tone of voice.

It was no surprise that their revenue kept decreasing.

We added value-based engagement campaigns in the mix, activating
prospects that were not ready to buy yet and creating the feeling of a
community around the product.

We added value-based engagement campaigns in the mix, activating prospects that were not ready to buy yet and creating the feeling of a community around the product.

Email Campaigns that Convert

Instead of reinventing the wheel every week, we started sending more of what
works.

Instead of reinventing the wheel every week, we started sending more of what works.

After an initial period of experimentation, we quickly identified their highest-
converting email campaigns, based on analysis of historical data and testing
new offers.

After an initial period of experimentation, we quickly identified their highest-converting email campaigns, based on analysis of historical data and testing new offers.

This helped us recycle promo campaigns and offers that worked – and they
converted well over and over!

This helped us recycle promo campaigns and offers that worked – and they converted well over and over!

Consistent Narrative

You can’t say in an email ‘this is running out of stock soon’, only to send another
campaign in 2 days as if there’s plentiful stock available.

You can’t say in an email ‘this is running out of stock soon’, only to send another campaign in 2 days as if there’s plentiful stock available.

Emails need to be self-contained, but also need to create a narrative for the
highly engaged users – and usually highest spenders – to follow.

Emails need to be self-contained, but also need to create a narrative for the highly engaged users – and usually highest spenders – to follow.

This way, ‘low stock’, countdowns, ‘limited editions’, and other urgency-based
elements can be truly effective and yield amazing results – consistently!

This way, ‘low stock’, countdowns, ‘limited editions’, and other urgency-based elements can be truly effective and yield amazing results – consistently!

Results

Av. Revenue
Per Campaign

$2,466.9
Overall

$3,310
‘Buyer’ Segment

Revenue
Projection

$20,000
Client’s Goal

$49,338
Our Performance

Results

Av. Revenue
Per Campaign

$2,466.9
Overall

$3,310
‘Buyer’ Segment

Revenue
Projection

$20,000
Client’s Goal

$49,338
Our Performance

Impact

We more than doubled the projected revenue goal!

The client wanted $20k per month of email revenue, and we
consistently surpassed their goal by 145%+ ($49k+)! With stable
email revenue pouring in each month, they could start reinvesting
more in email marketing.

The client wanted $20k per month of email revenue, and we consistently surpassed their goal by 145%+ ($49k+)! With stable email revenue pouring in each month, they could start reinvesting more in email marketing.

You Could Be Next…

$49,338 Monthly with Email Campaigns

Challenge

Inconsistent, Low Email Revenue

Solution

Solid Email Execution Plan

Strategy

Well-Organized Email Marketing Calendar

More Engagement Campaigns

Email Campaigns that Convert

Consistent Narrative

Results

Results

Impact

$49,338 Monthly with
Email Campaigns